TripAdvisor Adds Verification Step for Businesses


Last week TripAdvisor announced that all business representatives on TripAdvisor will need to complete a new identity and business affiliation verification process in order to utilize the Management center services. With this verification step, TripAdvisor is hoping to prevent fraud and protect the site’s integrity.

TripAdvisor has created a how-to guide to help businesses understand the process but simply stated, hotel representatives either need to verify their identity with a credit card or through documentation that clearly links you to your hotel.

We urge all Revinate clients to complete the verification immediately to ensure that you can respond to reviews without any delays.

Hotels that need help with the process can e-mail verify@tripadvisor.com or call 1-617-431-5424.

Michelle Wohl is the VP of Marketing at Revinate. Based in San Francisco, Michelle has worked in technology marketing since graduating from Cornell University.

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