Changes to Foursquare

This week has been big for foursquare, the location-based-service integrated into Revinate. In an effort to help people stay connected with the places they love, foursquare launched ‘Local Updates‘ yesterday, which is a free way for businesses to share the latest news about their venues with their customers.

Now, venues can share specials, photos and insider tips in a brand new way. New management tools let you quickly update your status and your updates will appear when someone checks into your business or views your location. In addition, the update will appear in your customers’ friend tab because foursquare has changed the way ‘friends’ works so now anyone that has checked in or liked your business is a friend.

If you haven’t logged into foursquare in a while to update your account, you should add that to your to-do list. They have made it easy to categorize your business, now differentiating between brands, chains and properties. You can also link your account to Facebook and Twitter so your updates can be shared across multiple networks.

How should you use Local Updates? Here is what foursquare suggests on its support site. “The best Local Updates are the ones that tell your story. They should serve as a natural extension of your existing communication channels. If you’re currently trying to promote a new item across other marketing channels, it would be beneficial to convey the same message on foursquare to reach even more customers. The best Updates are ones that include rich photos, since user tend to engage more with attention-grabbing images. When it comes to thinking about how often you should send Updates, keep in mind that you don’t want to overwhelm your customers with Updates. Depending on your business, it can be anywhere between 1 and 4 a week.”

Get started today and keep us posted on what you think.

 

 

 

 

Michelle Wohl is the VP of Marketing at Revinate. Based in San Francisco, Michelle has worked in technology marketing since graduating from Cornell University.

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