Did you know that direct bookings are 12.5% more profitable than OTA bookings? Clearly, it’s important to connect with guests directly.

As for how to reach those guests, it all starts with making use of effective email capture methods. Here are a few suggestions for how to collect those valuable email addresses:

• Automated welcome campaigns
• WiFi sign-up forms
• Digital invoices at check-out
• An email opt-in pop-up on your website

Properly training your team is also key for ensuring you gather as many email addresses as possible. Luckily, there are numerous ways to motivate them to do this.

Eager for more insights into collecting clean, actionable data? Download our guide, “Getting started with hotel data collection and email capture.”

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