Customer story: Highlighting local celebrations
For the Caravelle Saigon, an email campaign centered around Vietnamese Women’s day proved to be an effective way to promote offers. They highlighted a number of promotions that ranged from a 20% discount by booking in advance to a 5-course dinner.
Just take a look at the results:
- 23% open rate
- 2.5% click-through rate
- 87 room nights booked