For the Caravelle Saigon, an email campaign centered around Vietnamese Women’s day proved to be an effective way to promote offers. They highlighted a number of promotions that ranged from a 20% discount by booking in advance to a 5-course dinner.

Just take a look at the results:

• 23% open rate
• 2.5% click-through rate
• 87 room nights booked

See the campaign >>