408% higher average click-through rate for automated campaigns vs. one-time campaigns

In the NAM region, automated campaigns significantly outperformed one-time campaigns when it came to average open rates and click-through rates. In fact, the average click-through rate for automated campaigns was a whopping 408% higher than the average click-through rate for one-time campaigns.

Despite the massive advantage automated campaigns had for average open rates and click-through rates, the same wasn’t true for conversion rates. Both one-time campaigns and automated campaigns in NAM had an average conversion rate of about 0.3%.

Given that automated campaigns are already excelling at piquing guests’ interest, it’s worth considering what hoteliers in this region can do to help translate more clicks to conversions. You might want to think about whether your call-to-action (CTA) is clear. Or, maybe the CTA needs to appear higher up in your emails to improve visibility.