Here’s how hotel companies are reacting to coronavirus on social media.
Social media is tricky these days if you’re a hotelier. You want to stay top of mind but don’t want to come off as tone-deaf in your postings. To help navigate these muddy waters, we thought we would share some best practices and examples from hotels that are continuing to engage guests on social media in a way that feels authentic. Also, Instagram has now officially announced new gift card, food order, and fundraiser tools, a trend that we’ll be watching closely over the coming weeks.
Remind people what makes hospitality so special
Hotels are bringing smiles to people’s faces all over the world with messages of hope and love, told through glowing lights. Here are some great posts from Huntington Hotel, the Dewberry Charlston and the Fairmont Sonoma Mission Inn.
Continue to entertain and inspire
Hotels, such as Kimpton Hotels & Restaurants, Roger Smith Hotel and the Clift Hotel, are bringing guests joy by hosting watch parties and sharing entertainment options for people who need a virtual getaway.
Stay on brand
Even as Virgin Hotels announce that they must temporarily close their doors, they lead with their brand. And, when ‘the going gets rough’ the South Congress hotels stays true to its motto, “Have fun, be nice.”
Do your part to stop the spread
Many hotels are encouraging people to stay home, but the quirky Parker Palm Springs hotel does it in their own way, with great on-brand photography.
The Driskill in Austin shares a great photo reminding people why it’s so important to keep your head up. And, Wynn Las Vegas and Hotel Valley Ho let guests know that they will return stronger than ever.
That’s a wrap! We applaud these hotels for leveraging social media to come together to spread awareness and do what they can to combat the virus. Which post is your favorite? Let us know; we’d love to hear from you.
In case you missed the previous posts in this series, here they are:
Navigating the COVID-19 crisis: Five challenges hoteliers must overcome
Making the transition from putting out fires to planning ahead
Tips for Staying in Touch with Furloughed or Laid Off Staff
Resources for your furloughed or laid off staff