Social media is changing the face of hotel marketing. No matter how beautiful the images are on your web site, one photo of a stained blanket posted to TripAdvisor can change anyone’s mind about booking a room at your hotel. Like it or now, your guests now play the largest role in determining your brand persona.
This article in our knowledge base describes, at a high level, some of the best practices for utilizing social media in hotels. Download the PDF here.