National Geographic recently wrote an article about the “TripAdvisor Effect”. In the article, the author mentions that TripAdvisor reviews have given rise to a new wave of companies, such as Revinate, that help hotels manage their online reputation.
As always, the most interesting part of the article is the comments, where readers were asked to share their own experiences using TripAdvisor to decide where to stay. The comments show how widely opinions vary about the site. Love it or hate it, it’s growing quickly and is here to stay.
Read the whole article here.