Management Response Rates
As you know, many online review sites and OTAs now allow managers to respond to reviews. If you follow this blog regularly, or are a Revinate customer, you know that we highly recommend that hotels take advantage of management responses as it’s a great way to show customers that you are listening for feedback and that you care about the guest experience. But how many are responding to reviews? In April, TripAdvisor said that 7% of hotels across the world were responding to reviews.
We wanted to know if the hotels we track are doing any better so we looked at the thousands of hotels that we monitor to uncover these stats:
Over the last three months, 42.2% of hotels have responded to a TripAdvisor review.
Over the last three months, 4.3% of hotels have responded to an Expedia review.
Over the last three months, 3% of hotels have responded to a hotel.com review.