#WebWednesday Must-Reads

Happy Hump Day Revination! Another Wednesday means another round of must-read articles to favorite in your web browser, share with your LinkedIn network, tweet to your followers or read on the spot. Our #WebWednesday digest hopefully will ease the information overwhelm that is inevitable in this fast-moving hospitality technology space we live in. We once again this week focus on emerging hospitality social media, marketing, technology and online reputation management trends below in the articles we’ve curated. If there is any additional content that you’d like to see highlighted, be sure to tell us via the comments section, a tweet or Facebook message!

Community Management & Hotel Marketing

The Birth of the Community Manager: the New Social Media Profession in Hospitality

Hotel Online Marketing Guide: 17 Great Ways to Market Your Hotel Online

Start Using LinkedIn as a Sales Tool for Your Hotel

Social Media

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

25 Facebook Tips Every Social Media Manager Needs

Pinterest: The Top 30 Pinners You Should Follow Now

Instagram Beats Twitter for Mobile Engagement

LinkedIn’s Influencer Program Lets You Follow Thought Leaders Without Sending a Request

Travel Technology

Managing the last-minute channel: the hotel perspective

Apple v. Google will define the fourth wave of online mapping

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The ultimate guide for hoteliers to improve their campaigns and drive revenue with email.

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