Bridging the Gap: Revenue & Marketing
Hoteliers used to manage revenue management and marketing as two very separate departments. Today, the two departments are converging, with almost indistinguishable barriers between them. What does this mean for hotel marketing?
Erica Rich, Revinate’s Senior Hospitality Marketing Strategist, recently sat down with two rockstar Revinate Marketing customers: Tomo Kakegawa (Senior Director of Revenue Management and Marketing at Access Hotels and Resorts in SF) and Christine Morairty (Corporate Marketing Director at Mosaic Hotel Group, previously Starwood and W Hotels in NY and Bali). In this exclusive customer panel, Erica, Tomo, and Christine discuss the convergence of revenue management and hotel marketing, and how a successful partnership can drive direct revenue and help properties compete with OTAs.
For example, in the words of Christine, “Don’t do marketing campaigns just to do them. At the end of the day, it needs to directly support the business need, which comes from the revenue director.” Listen to the customer panel for the full discussion, with actionable tips for hotel marketers and revenue teams alike.