It’s almost Mother’s Day, and there is no better way to spoil Mom than with a visit to her favorite hotel. Americans are estimated to spend $23.1 billion on Mother’s Day this year, according to the National Retail Federation. That’s a lot of rooms, massages, and brunch buffets.
To give you a little inspiration as you build your own Mother’s Day email campaigns, we’re sharing some of our favorite Mother’s Day email marketing campaigns from Revinate Marketing customers.
Our favorite Mother’s Day email campaigns
1. Hotel: Mondrian South Beach
Subject line: Treat Mom to Brunch on the Bay this Mother’s Day!
Why we love it: The Mondrian South Beach targeted on-property guests with their Mother’s Day brunch and spa special. Free gifts are always a winning idea, too.
2. Hotel: The Royal Yacht Hotel
Subject line: Make your Mother’s day …
Why we love it: We love the play on words in the subject line. The Royal Yacht Hotel gave the recipient lots of options to make Mom’s day by gifting her with a relaxing spa treatment, special lunch, and more.
3. Hotel: Blockade Runner
Subject line: Oceanfront Gardens for Mothers Day
Why we love it: Not only did Blockade Runner do a great job of setting the scene with their subject line, they showcased their annual Mother’s Day Buffet with a clear CTA to make reservations. Our favorite part? They sent this email to past guests who have stayed with them during Mother’s Day weekend.
4. Hotel: Colony Palms Hotel
Subject line: Celebrate Mother’s Day at Colony Palms
Why we love it: We love their opening line: “Mother’s Day is all about spoiling that special woman in your life.” Then they list all the ways you can indulge Mom, including a spa visit, brunch, or even a gift certificate.
5. Hotel: The Charles Hotel
Subject line: Mother’s Day Special Offer at The Charles Hotel
Why we love it: If exclusivity is what you’re after, The Charles Hotel is right on target. To celebrate this holiday, they offered their newly renovated rooms at a special rate just for Mother’s Day weekend.
6. Hotel: Mountain View Grand Resort & Spa
Subject line: Treat Mom on her special day!
Why we love it: Mountain View Grand targeted golf and fitness club members, the perfect segment given they are within driving distance of all these great Mother’s Day amenities.
7. Hotel: CIVANA Carefree
Subject line: Make Mother’s Day Unforgettable at CIVANA Carefree
Why we love it: CIVANA offered a full Mother’s Day package for their Celebration of Self promotion. This unique Mother’s Day gift is attention-grabbing and offers a new experience to share between mothers and daughters.
8. Hotel: The Geneva Inn
Subject line: Mother’s Day at The Geneva Inn
Why we love it: The Geneva Inn really focused on the family aspect of Mother’s Day with a loving image of a mother and her child. The different-colored modules also help the messages stand out.