We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work to uncover subject line insights to help inspire your next campaigns.
Each month, we’re bringing you the best-performing subject lines achieved by our APAC hotel customers from the same time last year. Check out last August’s top five below:
1. Subject line: 15% Off [Hotel] – 10 days left!
Open rate: 52%
Why we love it: Creates value with a discount and a sense of urgency to book soon.
2. Subject line: Don’t let these dining deals get away!
Open rate: 21%
Why we love it: What dining deals? This subject line establishes curiosity along with urgency.
3. Subject line: CELEBRATE INDEPENDENCE WITH US: 60% OFF SUITES NOW!
Open rate: 20%
Why we love it: 60% off suites?! You can definitely sign us up for that.
4. Subject line: Gear up for Singapore’s night race with the best rates from our six hotels
Open rate: 19%
Why we love it: Great group promotion that leverages a popular event in the local area
5. Subject line: Plan Ahead & Save for Your August School Holiday and National Day Long Weekend!
Open rate: 15%
Why we love it: Always a good idea to leverage local holidays. Relevant, timely, and a great way to capture demand.
That’s a wrap on the top hotel marketing subject lines for August, based on Revinate’s APAC customer data. We’ll be back soon with the top subject lines for September to inspire your next batch of campaigns. Now go on and get writing!