In his book, The Tipping Point, Malcolm Gladwell talks about when momentum for change becomes unstoppable. This morning, the Los Angeles Times conducted a business makeover for a small hotel in Venice Beach. The article discusses how the 62 year old owner, Andy Layman, is monitoring Twitter and other social networking websites but hasn’t yet “gotten a handle on it”.
As I read the suggested strategies to improve him business I couldn’t help but think that social media has crossed over from experimental to necessary in many vertical markets. The hospitality industry is changing so quickly and hotels can no longer rely on brand and location to sell rooms. Today, online reviews and recommendations can drive a business to succeed or fail and any small hotel should be able to compete with some dedication and attention. Read the article here.