[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft … Continued


Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a hotel marketer who relies heavily on the ability to tug at your … Continued

Marketing Specialist

[Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. It’s something we’ve cited in the past too. Whether or not the measurement is accurate, it’s hard to deny that attention spans of past and present guests who receive your hotel’s emails are decreasing… or are they? … Continued