Marketing Specialist

5 Ways Hotel Marketing Automation Boosts Efficiency

The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain customers. Hotel marketing automation is one of those effective digital balms. The key is, through timing and segmentation, you can gain valuable insight into real guest … Continued

[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft … Continued

Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a hotel marketer who relies heavily on the ability to tug at your … Continued