2 responses to “Balancing Social Media Engagement and Marketing”

  1. Very interesting article summary. I have to admit I did not read the complete article, but still interesting. While I am not in the hospitality industry perse, I believe this is good information for anyone in a service industry. Building strong relationships based on trust, confidence, and reliability are key to successful engagements and interactions. They have to be a customer before they can be excited about what you provide them (hotel room, dining experience, high speed network, a cheeseburger, or a doggy nail trimming). Just like our relationships with our loved ones, you have to listen as much or more than you speak so they know how much you value them and what they are feeling and thinking.
    Just my two cents. Thanks for this posting. Have a blessed day all.

  2. I think your advice is exeenlclt, Alex. An important part of making sure your social media time investment is worthwhile is making sure you’re reaching the right audience, as you discuss. I found it takes time to find them, and I suggest that folks treat the process as an experiment. Decide what you’ll measure resulting hits on a product page of yours, for example do your work to connect to them (using your suggestions), then evaluate how the experiment went. Did you get results you care about? If not, keep Thinking, Trying, and Learning. What’s a trap is getting sucked into the Twitter/Facebook/etc realm (they’re addictive, after all) and losing sight of what you’re using them *for*. This shift, so it helps to re-evaluate after some time.Re: helping people YES! One of the things I love about LinkedIn is those times when someone asks for an introduction. Being able to connect two people who can help each other is tasty, and I wish I could do it more often. I’ve had a few home runs, which I’m pleased about.

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