Category: Best Practices

CRM and Marketing Programs Manager

Coming Soon! Smarter, Faster and Better Segment Building Technology to Help You Target More Effectively

If you want to hit the bullseye with your email campaigns, you have to go after the right target. Later this month, Revinate Marketing™ will release its brand new, easy-to-use segment builder which will allow you to create and save segments prior to building your campaigns. This means your segments will live separately from your … Continued

VP of Product

The Future of Hospitality is Now.

Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the right changes to their guest communication lifecycle will drive huge profitability growth. Hoteliers unwilling to make the leap will be left behind. It’s … Continued

CRM and Marketing Programs Manager

Unknown Users are Your Hotel’s Mortal Enemy

Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to have a healthy database in order to drive more profitable revenue. But “healthy” does not necessarily mean big. … Continued


One Example of How NOT to Respond to Negative Reviews

The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online. The hungry customer wrote a short review about the restaurant in Huddersfield, a large market town in West Yorkshire England, but said it “wasn’t worth the drive” after traveling 50 minutes there. The … Continued