Category: Email Marketing

Common Mistakes in Email Deliverability

common mistakes in email deliverability

It’s easy for anyone to make mistakes with email marketing, especially with deliverability. One false step can make or break your email campaign, negatively impacting guest engagement and revenue potential. Now that we have a high-level foundation of basic deliverability terms from the last post, let’s talk about how to avoid some common mistakes in … Continued

AI and Machine Learning in Hospitality: Part II

AI and Machine Learning Part 2

As covered in Part I of this series, Artificial Intelligence (AI) and Machine Learning (ML) are becoming more and more prevalent across all industries. In Part II, we’ll dive deeper into hospitality specific use cases for these technologies, helping you as a hotelier understand guest needs and preferences like never before.   From smarter marketing … Continued