Category: online reputation management


Understanding Trends in Guest Feedback

understanding trends in guest feedback

Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access … Continued


A Deep Dive into 2017’s Top 5 Globally Trending Topics

Recently, we published an article on the top five globally trending topics in online hotel reviews to help hoteliers understand which services and amenities mattered most to guests in 2017. In this article, we drill down on each topic’s sentiment (positive and negative) to provide hoteliers with some actionable advice for improving guest satisfaction.   … Continued


Data-Driven Tips for Survey Success in Asia Pacific

We recently shared the analysis of more than eight million survey responses from over 3,500 global hotel customers to understand what drives survey completion rates. This time around, we’re focusing on survey responses across more than 1,100 hotel customers in the APAC region to understand any differences compared with the global averages. With all the … Continued