Category: Guest Posts

Executive interview: Oliver Geldner on distribution, marketing & revenue

Right before the holiday season, I had a chance to interview Oliver Geldner to talk about hotel marketing, revenue, and distribution. Oliver has a wealth of knowledge in the field, with more than 30 years’ experience in the hospitality industry. He is an expert in e-commerce, digital marketing, distribution, and profit management. He has worked … Continued

How Replying to TripAdvisor Reviews Keeps the Four Seasons No. 1 in the City

This is a guest post contributed by Taylor Short of Software Advice. In fewer than three years, the Four Seasons Hotel in Austin jumped 26 spots to the top of TripAdvisor’s Popularity Index, a rating system based on quantity, quality and recency of customer reviews. But how exactly did they become the highest rated hotel … Continued

5 Best Practices to Increase Direct Hotel Bookings

Online travel agencies (OTAs) such as Expedia and Priceline as well as meta-search engines like Kayak and Google Hotel Finder have become crucial to many hotels’ overall advertising mix – especially during low booking seasons or to fill rooms at the last minute. But property owners should be careful not to neglect other hotel marketing strategies … Continued