Category: Guest Satisfaction Surveys

Understanding Trends in Guest Feedback

understanding trends in guest feedback

Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access … Continued

A Deep Dive into 2017’s Top 5 Globally Trending Topics

Recently, we published an article on the top five globally trending topics in online hotel reviews to help hoteliers understand which services and amenities mattered most to guests in 2017. In this article, we drill down on each topic’s sentiment (positive and negative) to provide hoteliers with some actionable advice for improving guest satisfaction.   … Continued

The Buyer’s Guide to Guest Feedback Solutions

Most hoteliers now understand the critical role that guest feedback plays in new bookings, repeat bookings, ancillary revenue and overall customer satisfaction. In fact, simply responding to online reviews leads to an increase in bookings, according to TripAdvisor. Hotels that provide a management response to reviews are 21 percent more likely to receive a booking … Continued