Category: Industry News

Field Marketing Manager, Americas

Exclusive Interview: Chinese travelers’ boom in Seattle

120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. And approximately 115K of them visited Seattle. We had the opportunity to speak with John Boesche, Director of Visit Seattle to learn more about this important opportunity for the hospitality industry in the Pacific Northwest. 1) What’s Visit … Continued

Cornell Finds Revinate Delivers Impressive TripAdvisor Results, Increased Occupancy, and Further Revenue Potential

A recent study conducted by Chris Anderson, an associate professor at the Cornell School of Hotel Administration, found that hotels using Revinate Surveys™ experienced outstanding performance gains. The study consisted of data from 80 hotels across five global hotel brands, with properties in the U.S., Europe, and Asia Pacific. The hotel brands were Danubius Hotels, … Continued

Marketing Manager for Europe, the Middle East and Africa

Research Results: Industry Leaders Discuss the Future of Hotel Distribution and Online Marketing

Leaders in hotel management have identified five key areas where hotels must make improvements in order to survive in today’s highly competitive online travel marketplace, as outlined in a new whitepaper written by Peter O’Connor Ph.D., Professor of Information Systems at ESSEC Business School. (CLICK HERE to download.) With the hotel sector in a state … Continued