Category: Uncategorized

Marketing Specialist

[Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. It’s something we’ve cited in the past too. Whether or not the measurement is accurate, it’s hard to deny that attention spans of past and present guests who receive your hotel’s emails are decreasing… or are they? … Continued

Vice President and General Manager, EMEA

Here’s One Way Hotels are Failing Pre-Arrival Guests

When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years ago. Those expectations are so high because airlines, the OTAs, and Airbnb have taken charge and set them there with tailored pre-trip communications. … Continued