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Marketing Specialist

[Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. It’s something we’ve cited in the past too. Whether or not the measurement is accurate, it’s hard to deny that attention spans of past and present guests who receive your hotel’s emails are decreasing… or are they? … Continued

Vice President and General Manager, EMEA

Here’s One Way Hotels are Failing Pre-Arrival Guests

When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years ago. Those expectations are so high because airlines, the OTAs, and Airbnb have taken charge and set them there with tailored pre-trip communications. … Continued

Marketing Specialist

9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both for your marketing campaigns and for your brand. But today’s marketing software landscape is flooded with thousands of solutions offering varying features and benefits: There … Continued