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Marketing Specialist

9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both for your marketing campaigns and for your brand. But today’s marketing software landscape is flooded with thousands of solutions offering varying features and benefits: There … Continued

Marketing Specialist

The Impact of Gmail Tabs on Email Behavior

The introduction of Gmail’s tabbed inbox system was met with a lot of hostility by marketers. Many assumed that with the new Promotions tab, subscribers would no longer see nor interact with their messages. Some even claimed these tabs would “kill” email marketing. Many marketers even began a “move me” campaign asking subscribers to mark … Continued