Revinate
Revinate
Blog Articles

Facebook’s Reach Generator. What does it mean for hoteliers?

Last Updated: October 21, 2022|Categories: Blog|Tags: , |1.1 min read|

Yesterday I shared some information about the new layout for Facebook brand pages. Today I am going to share information about the other big Facebook announcement – – Reach Generator, a new premium advertising solution for large clients seeking to reach a higher percentage of fans via sponsored activity.

Facebook created Reach Generator to provide brands with a way to guarantee that fans see their content in their activity feed. According to information provided during a Buddy Media Webinar, brands will pay per fan, for a three month period, to guarantee that 75% of their fans see the content they share. (Note – Reach Generator is not a self-service ad product. It will likely require a minimum spend of tens of thousands of dollars a month.) But, if you’re a brand spending advertising dollars on Facebook, it’s money will spend. If you think about open rates of email (11%) and the fact that today Facebook says that only 16% of content is seen by fans, this change is huge.

Of course content is king, so ensuring that you are sharing relevant, engaging content is going to make a big difference. Also, since consumers will be seeing more brand updates, I imagine that it will be harder to hold onto your fans and consumers will only like brands that they *really* care about.

 

Related Posts

Insights that drive results

Subscribe now to get the latest content

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. *Required fields.

Name(Required)
This field is for validation purposes and should be left unchanged.