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First Golden Rule of CRM: Data Collection

Join our very own Will Howes, Director of Sales, APAC, for a three-part video series covering the golden rules of CRM that you can follow to achieve success through your direct channels.

This week, Will discusses the importance of capturing guest data and how you can leverage it to build better guest relationships, drive more direct bookings, and increase loyalty. Why is it important for you to collect your guests’ data? Watch it below:

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