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FRHI Hotels & Resorts Selects Revinate’s Online Reputation Management Software Service Across its Portfolio of 113 Hotels

Last Updated: October 21, 2022|Categories: Blog|Tags: , |2 min read|

Property and Corporate-Level Reporting Allow FRHI’s Brands – Raffles, Fairmont and Swissôtel – Unprecedented Access to Data to Understand and Take Action on Guest Feedback

SAN FRANCISCO, CA – February 10, 2015 – Revinate today announced that after a thorough review process, FRHI Hotels & Resorts has selected Revinate’s solution for Online Reputation Management for its entire portfolio of 113 hotels, including all Fairmont, Raffles, and Swissotel hotels globally, plus additional on-property restaurants.

“We have a goal to be the world’s preferred luxury hospitality company,” said Michael Innocentin, Executive Director, Digital Marketing at FRHI Hotels & Resorts. “To achieve this, we need to provide our guests with great service and authentic experiences, while also understanding their personalized preferences and travel needs; reliable data plays a big role in our ability to deliver on this. Today, guests are sharing information across online review sites and social media and it’s up to us to harness and use that data. Aligning with a leading provider like Revinate provides us with critical information and capabilities to enhance our operations and make informed decisions that will make for a memorable stay experience.”

“When I think of the world’s most iconic hotels, I think of Raffles Singapore, Fairmont Banff Springs and The Plaza in New York,” said Jay Ashton, Co-Founder and CEO of Revinate. “We are excited to welcome FRHI and its leading hotel brands as customers and look forward to working closely with both the property-level staff and corporate teams to better access, analyze and use guest feedback to drive revenue and loyalty.”

About Revinate:
There is no industry more reliant on customer experience than the hospitality industry. Revinate’s user-friendly software platform, custom-designed for the unique needs of the hospitality industry, helps hotels dramatically improve the guest experience. With mobile and desktop solutions, Revinate helps hoteliers know and connect with guests pre-, during and post stay and easily collect and analyze customer feedback. Headquartered in San Francisco, with offices in New York, Amsterdam, Singapore, Dubai, Barcelona and Sydney. Revinate counts 24,000 of the world’s leading hospitality brands as customers. To learn more, please visit or email


Learn about what’s trending, review response metrics, and a look forward at hospitality reputation in our 2018 Reputation Benchmark Report. Available free for download.

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