Knowledge Base: From the Sales Desk to the Front Desk

Social media is changing the face of hotel marketing. No matter how beautiful the images are on your web site, one photo of a stained blanket posted to TripAdvisor can change anyone’s mind about booking a room at your hotel. Like it or now, your guests now play the largest role in determining your brand persona.

This article in our knowledge base describes, at a high level, some of the best practices for utilizing social media in hotels.

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