Looking to take your skills to the next level? Maybe you’re just starting to build out an email program. Either way, you’ll want to check out our latest guide: The Basics of Hotel Email Marketing. The guide covers topics such as segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more. It helps hoteliers move from a ‘spray-and-pray’ approach to email to a personalized and highly targeted approach that makes the most of rich guest data.
- Get to know industry best practices that will take your email marketing to the next level and lift bookings and revenue
- Learn how to understand and maintain your database and use segmentation to improve engagement your communications