Hospitality Trends: October 12, 2014
This week, the hospitality press reported the Expedia buyout of Wotif, STR’s August performance data, and the challenges hoteliers are facing around incorporating user generated content into advertising.
Here at Revinate, we’ve been busy keeping up with the latest hospitality trends to help keep you in the know. On our blog, we covered everything from tips on how to measure your social media marketing ROI to highlights of the 2014 Google Traveler Study.
If you missed out on anything, don’t you worry. We’ve collected all of this week’s posts and organized them below to make it as easy as possible for you to catch up.
Enjoy the rest of your weekend.
Revinate Announces Results of TripAdvisor Review Collection Partnership
These hoteliers have have seen an average 15% improvement in their TripAdvisor popularity ranking. (Read More)
Travelers and Online Video Engagement: 2014 Google Report (Part 2)
Online videos from travel brands are viewed by more than half of travelers. (Read More)
For Hotels: Quantitative Social Media Metrics
How to measure your social media marketing ROI. (Read More)
Case Study: The Amora Hotel Jamison Sydney
In three months, this hotel went from #56 to #35 on the TripAdvisor Popularity Index. (Read More)
The highlights of this week’s hospitality news. (Read More)