Did you know that hotel guest satisfaction has improved for a fourth consecutive year and that luxury hotels are leading the charge? This is according to the J.D. Power 2016 Hotel Guest Satisfaction Index, and it’s one of the many insights surrounding hotel guest satisfaction in the report.
Some other insights? Interestingly, satisfaction is higher among hotel loyalty program members compared to non-members. This is largely felt within the older generation with two out of three Baby Boomers belonging to a loyalty program.
When it comes to hotel amenities, three items came out on top according to the JD Power report. These are free Wi-Fi access, free breakfast, and free parking. At present, more than 70% of hotel guests receive free Wi-Fi, whereas while included breakfast is the second most important amenity to guests, only a little over half of all guests are offered it.
It’s also interesting to note that only 3% of guests are taking advantage of mobile check-in capabilities.
For hoteliers in today’s world, it’s more important than ever before to make data-based operations decisions. Having data on what prospective guests are looking for when they book a hotel can help you to optimize your business for maximum success.
For more industry insights into hotel guest satisfaction, have a look at the below infographic created by The Europe Hotel & Resort.