Knowledge Base: Increasing Review Volume
So
your
hotel
went
through
a
rough
patch
–
a
bad
hire,
a
small
fire,
an
apoplectic
bride
with
singed
hair
and
a
scorched
wedding
dress.
That’s
all
behind
you
now,
but
there’s
a
problem.
A
spate
of
nasty
reviews
has
toppled
your
ranking
on
TripAdvisor’s
Popularity
Index
to
just
below
a
by‐the‐hour
motel
on
the
outskirts
of
town.
Meanwhile,
your
closest
competitor
has
soared
to
the
top,
buoyed
by
a
series
of
glowing
(and
suspect)
reviews.
It’s
like
high
school
all
over
again.
This article in our knowledge base describes, at a high level, some of the best practices for generating new reviews.