So your hotel went through a rough patch – a bad hire, a small ﬁre, an apoplectic bride with singed hair and a scorched wedding dress. That’s all behind you now, but there’s a problem. A spate of nasty reviews has toppled your ranking on TripAdvisor’s Popularity Index to just below a by‐the‐hour motel on the outskirts of town. Meanwhile, your closest competitor has soared to the top, buoyed by a series of glowing (and suspect) reviews. It’s like high school all over again.
This article in our knowledge base describes, at a high level, some of the best practices for generating new reviews.