Happy Valentine’s Day! It’s the holiday to be festive, be lovely, and most importantly for hoteliers, be relevant. We’ve compiled a list of some of our favorite Valentine’s Day campaigns our Revinate Marketing customers have created in the past. Whether it’s a Valentine’s Day package, romantic three-course dinner, or a bouquet of flowers or champagne bottle upsell, check them out for future inspiration!
1. Hotel Emma
Subject line: Romance is in the Cards
Hotel Emma took advantage of Valentine’s Day by offering their gift cards as a great gift option for loved ones. Along with their clever caption, they did a great job of highlighting all the ways you could use this gift card as a generous and thoughtful gift.
2. Blockade Runner
Subject line: Birds of a Feather Valentine Weekend
Get ready for some behind-the-scenes details! Blockade Runner’s Valentine’s Day campaign is awesome because they did an excellent job with segmentation – reservations without children and within driving distance. Talk about a romantic weekend getaway.
3. 21c Museum Hotel
Subject line: Esther, there is still time to make them swoon…
The 21c Museum Hotel Louisville really personalized this email by including the guest’s name in the subject line. They also detailed a romantic, private room for two, which included a bottle of champagne, house-made chocolates, and a rose petal turndown.
4. Mountain View Grand Resort & Spa
Subject line: Plan a romantic getaway this Valentine’s
Not only did Mountain View Grand Resort & Spa feature two amazing Valentine’s Day offerings, they also shared details on their Winter Flash Sale and popular Tower Spa. Doing this shows guests another way to enjoy the property as well as encourage them to book another stay in the same season.
5. Hotel V
Subject line: Want to be locked in Hotel V for 24 hours? Hurry and enter our Valentine’s Day giveaway!
With an impressive 33% open rate, Hotel V took a unique approach to grabbing the interests of their guests. They promoted a Lock-In/Love-In contest featuring a free, all-inclusive overnight stay on Valentine’s Day for the winner.
6. The Royal Yacht
Subject line: A romantic trip this Valentines…
The Royal Yacht targeted past guests who have no plans for a future stay and got them excited about a romantic Valentine’s Day package.
7. The Hotel Brussels
Subject line: The Way to your heart
“Your Valentine’s Starts Here” is a great way to close this message. The Hotel Brussels shares everything their property offers for an unforgettable Valentine’s Day.
8. Hotel Emma
Subject line: Special Offer: We love Valentine’s Day
Another favorite from Hotel Emma, but this time, they shared a special Valentine’s Day offer (highlighting the $450 value) of monogrammed, iconic Emma robes and a branded candle for free. This was all given in addition to their usual extras, which they included in the email as well.
Each of these hotels was able to create these successful email marketing campaigns because they used Revinate Marketing’s segmentation and automation solution. To learn how you can generate the same results for your hotel, request a demo from our team.