This week’s blizzard has both travelers and hotels buzzing on social media. Everyone, it seems, turned to social networks to share weather war stories and get real-time information. When my flight from JFK to SFO was canceled on Wednesday morning, I turned to Twitter and Facebook when high call volumes kept me from reaching Virgin America on the phone. Within an hour, I was rebooked on a new flight.
And I’m not alone. In fact, Revinate and some of our Chicago clients, including Hyatt Regency Chicago and the Peninsula Chicago were mentioned in a great article on the blog, 435 Digital, about how hotels can use social media to help stranded travelers. The article will run tomorrow in the Chicago Tribune.