Revinate Heroes: Irene Pallais, Area Internet Marketing Director
“The problem for hotels today is that the digital space is very fragmented,” says Irene Pallais, Area Internet Marketing Director for the New Orleans Hotel Collection. “You almost have to be omnipresent. You have be in a lot of different spaces, you have to have a good content marketing strategy and above all, you have to have a compelling story that makes your brand unique.”
Read on to discover how Irene scales her efforts as the primary marketing practitioner for her hotel group.