Starwood Selects Revinate’s Online Reputation Management Software Service Across its Portfolio of Over 1,200 Hotels
August 12, 2015 – San Francisco, CA – Today, Revinate announced that another leading brand, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has selected Revinate’s Online Reputation Management software service. Revinate Reputation™ will be used at both the property and corporate level to provide hoteliers with data about the guest experience, insight into the competition and workflows for improving operations and engaging with guests.
Starwood selected Revinate Reputation after an in-depth review of all the ORM solutions in the market. In particular, Starwood wanted to ensure that all hotels, regardless of region, would have fast and consistent access to the platform.
In addition to pilot testing, several of Starwood’s leading ownership groups, including John Q. Hammons, Pillar Hotels, ITC Hotels and Rim Hospitality, were already using Revinate Reputation as a way to report on reputation metrics across all the brands in their portfolios, and they weighed in heavily in favor of Revinate.
Jay Ashton, Revinate’s Co-founder and CEO says, “We are very excited to be working with Starwood Hotels & Resorts, one of the most global high-end hotel companies in the world. We look forward to growing with them and supporting them as they continue their rapid expansion across the globe.”
Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with a marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Revinate is well-funded by leading investment firms Northgate Capital, Tenaya Capital, Industry Ventures, Benchmark Capital, Formation 8, and Tao Capital. Headquartered in San Francisco, with offices in New York, Amsterdam, Singapore, Cape Town and Sydney, Revinate counts over 25,000 of the world’s leading hospitality brands as customers. To learn more, please visit www.revinate.com or email info(at)revinate(dot)com.
Learn about what’s trending, review response metrics, and a look forward at hospitality reputation in our 2018 Reputation Benchmark Report. Available free for download.