In April, 2014, Marin Management, Inc. Founder and President, John Manderfeld, awarded Revinate its Vendor of the Year award at their company’s annual GM’s conference. The award was created by Manderfeld almost a decade ago to publicly recognize the vendor that makes the most positive contribution to Marin Management throughout the year.
The Operations Team selected Revinate as a winner for a number of reasons. First, the undisputable importance of online reviews kept the product top of mind all year as Marin Management worked with the hotels to better understand their online reputation and put processes in place to improve. Sales coordinator, Allen Lagoy, responsible for the ORM program at Marin Management, worked tirelessly with the properties to set goals and educate the team about best practices and industry trends. Using Revinate reports, such as the GS2.0 report and Sentiment Analysis, he was able to speak a common language with the properties to provide guidance and support.
But adopting new processes can be challenging and clearly the success at Marin Management is a result of executive support. Manderfeld believes that online reputation and revenue management are the top two factors in determining the financial success of a hotel. He says, “Whenever we come across an undermanaged hotel, its online reputation is also suffering. With better management, we always see the work pay off with an improved online reputation. There’s a direct correlation. Hotels that want to see greater profits need to focus on their online reputation.”
Another reason for Revinate’s win was positive results at the property level. Each of the thirteen hotels in the portfolio showed improvement over 2013 in online review scores. Allen Lagoy, Marin Management’s point person for online reputation explains, “This year it was critical for us to get the properties to focus on online reviews. We wanted them to see that negative reviews were damaging to the hotel and simply by responding to reviews and reading feedback, the hotels could improve not only their reputations, but also their operations.”
One shining star in Marin Management’s portfolio is the Bay Landing Hotel in Burlingame, California. Year to date, the hotel is up across all critical success metrics such as review frequency, review rating, positive reviews and TripAdvisor Popularity Index.
And finally, Marin Management selected Revinate for the award because they felt that the company was on their side. Manderfeld says, “From the affordability of Revinate to the way our client services manager takes care of issues and manages our account, you can see that Revinate is a company that cares about the success of its clients.”
About Revinate, Inc.
There is no industry more reliant on customer satisfaction than the hospitality industry. Revinate’s user-friendly software platform, custom-designed for the unique needs of the hospitality industry, helps hotels dramatically improve the guest experience. With mobile and desktop solutions, Revinate helps hoteliers connect with guests pre-, during and post stay and easily collect and analyze customer feedback. Revinate is venture-backed by leading VC Firms, Benchmark Capital and Formation 8. Headquartered in San Francisco, with offices in New York, Amsterdam, Munich, Singapore, Abu Dhabi and Sydney. Revinate counts 23,000 of the world’s leading hospitality brands as customers. To learn more, please visit www.revinate.com or email firstname.lastname@example.org.
About Marin Management, Inc.
Headquartered in Sausalito, California, Marin Management, Inc. will celebrate its 25th year as a full-service hotel management company this July. The company provides a variety of management, consulting, sales-support, acquisition and development services in the U.S. and internationally for the lodging and restaurant industries. Marin Management currently operates 25 hotels throughout California, Arizona, Nevada, Washington, Texas, Wisconsin and is expanding into other states. Marin Management operates full-service and limited-service hotels affiliated with 14 brands of major international franchisers, such as Hilton Hotels Corporation®, Wyndham International®, Choice Hotels International®, Carlson Hotels Worldwide®, Intercontinental Hotel Group® (IHG) and other franchisors. The company also operates unique independent hotels, such as Bay Landing Hotel, San Francisco International Airport, Hotel La Rose in Santa Rosa and the Metro Plaza Hotel in Phoenix, AZ. For more information on Marin Management, please contact John Manderfeld (415) 331-1061 or please visit www.hotelpros.biz.