Second Golden Rule of CRM: Segmentation
Join our very own Will Howes, Director of Sales, APAC, for a three-part video series covering the golden rules of CRM that you can follow to achieve success through your direct channels.
Previously, Will discussed the importance of capturing guest data in your CRM. Now take the next step as he explains how to make your rich data actionable through detailed segmentation. Watch it below:
Related Posts
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went [...]
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find [...]
4 questions to ask yourself when adopting new hotel technology
The train has left the station. Are you on it? Innovation in the technology space is happening faster than the industry ever [...]
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went [...]
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find [...]
Insights that drive results. Subscribe now to get all the latest content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.