HotelMarketing.com has featured my article that discusses how multiple groups within the organization can use social media to their benefit.
Social media is changing the face of hotel marketing. No matter how beautiful the images are on your Web site, one photo of a stained blanket posted to TripAdvisor can change anyone’s mind about booking a room at your hotel. Like it or not, your guests now play the largest role in determining your brand persona.
Read the whole article at hotelmarketing.com.