The rise of social media has led to an influx of user-generated content across the Web. Hotel guests are sharing their travel experiences online, providing detailed descriptions of what they loved and hated about their stays. Hoteliers have an incredible opportunity to capitalize on this content and use it for improving operations, connecting with guests and even driving new revenue. When you put social media feedback and traditional guest satisfaction feedback side to side today, there are many more benefits of using online reviews and social content to understand the guest experience, versus old-fashioned emailed surveys. This article discusses why social media is becoming the next generation of guest satisfaction and how hoteliers can capitalize.To download it, please visit the resources area of our Web site, where you can find recorded Webinars, best practices articles and guides for hoteliers.