It’s time for another edition of our weekly #WebWednesday must-reads, where we spotlight interesting and useful articles on social media trends and online reputation management. Before we get to sharing the content, we invite you to join us for our upcoming Reviews and Online Reputation 101 webinar this coming Tuesday/Wednesday.
The webinar will cover the fundamentals of handling reviews and managing online reputation for hotels as well as highlight best practices for interpreting review data to measure guest satisfaction and operationalizing feedback. We also encourage you to join us for a live
Users Seek Out the Truth in Online Reviews Ratings and reviews have become a staple of the online shopping experience. According to an October 2012 survey by Ipsos OTX and Ipsos Global @dvisor, 78% of internet users considered them influential when making buying decisions.
Twitter Search Results Now Surface Old Tweets Search results on Twitter were previously limited to tweets that had been made over the past week. The update significantly increases that time period (though Twitter has not said specifically by how much), surfacing older tweets based in part by how popular those tweets have been over time.
Five Ways to Improve Customer Service at Your HotelEvery problem is an opportunity, and despite your efforts, patrons will inevitably complain. Instead of seeing problems as hassles or failures, use them as an opportunity to improve your customer service and your bottom line.
How Social Media will Change Hospitality Compensation Plans With the rise of social media and online review sites and the impact that they are having on the hospitality industry, it’s inevitable that more and more brands and portfolios will begin compensating staff for their performance exceeding guest expectations in terms of service and engagement.
Your social media initiatives might be pointless if… For brands hoping to make social a productive channel, social media investment and tactical execution of plans presents a challenge: how can we tell if the initiatives we’re creating are worthwhile?
The 8 types of people who “like” your brand on FacebookWhen you talk to many marketers, they predominantly talk about their brands’ Facebook fans as “brand advocates.” This implies that every Facebook fan a brand has is out there telling everyone how great the brand is and bringing other followers into the brand’s sphere.
5 ways to attract social media followers Whether you’re just starting out or looking to bolster your following, these five tips will help you find social media followers who are right for your business
Top tips for responding to reviews on TripAdvisor Recent PhoCusWright research conducted on behalf of TripAdvisor reveals that more than half of respondents state that they will not book a hotel that does not have any reviews on the site, and 87 percent of users agree that TripAdvisor hotel reviews “help me feel more confident in my decision.”
3 ways brands can use Vine right now The app, which is only available for the iPhone and iPod Touch, enables users to upload and share six-second videos. The Vine app has been heralded by some as “the next big thing.” Although it is too early to judge the true usefulness of the app, brands are already using Vine in interesting ways.
Google+ Makes Friend-Finding Interface More Like Facebook’s Although Google’s ‘Circles’ has been recognized for modeling more selective sharing practices than those facilitated, at least initially, by Facebook, the company is abandoning the term and introducing a friend-discovery interface that is more like Facebook’s.