The case for better segmentation in hotel email marketing [infographic]
Just how important is segmentation for hotel email marketing? It’s a game-changer. According to our latest research, the conversion rate for emails sent to segments of 5,000 or less...
4 Ideas for Superior, Data-Driven Hotel Email Marketing
What does it mean to be a data-driven marketer? It means using information to make your hotel...
Survey Says: The Impact of Email List Segmentation on E...
We already know that generic blast emails, or those that you send to your entire database, are...
[Infographic] The Personalization Struggle in Hotel Mar...
In hospitality, the human touch is one thing that will never be replaceable by technology. But, in...
