Three reasons why hotels need to segment their emails
The days of hotels blasting out the same email to their entire database and hoping for a great response are long gone. Today, with so many businesses using email...
5 Ideas for Segmenting Your Database
There are certain things we know to be true when it comes to email marketing. For one,...
Demystifying the Net Promoter Score for Hotels
The Net Promoter Score (NPS) is a simple but powerful metric used to measure guest satisfaction with...
5 Reasons Why Data is Critical for Hotel Marketers
There has been a lot of buzz in the press over the last several years about Big...