The case for better segmentation in hotel email marketing [infographic]

 

Just how important is segmentation for hotel email marketing? It’s a game-changer. According to our latest research, the conversion rate for emails sent to segments of 5,000 or less is several times more than the conversion rate for emails sent to groups of 50,000 or more. What does this mean? The following infographic breaks it down.

If you want to learn more about segmentation, or how other hoteliers’ email marketing is performing, check out our Hotel Email Marketing Benchmark Report.

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