Third Golden Rule of CRM: Execution of Strategy
Join our very own Will Howes, Director of Sales, APAC, for part three of our video series covering the golden rules of CRM to achieve success through your direct channels.
In this installment, it’s time to execute your CRM strategy. Listen in as Will discusses automating the guest journey to ensure your guests receive a highly personalised experience from before checkin to after checkout. Watch it below: