This is an excerpt of our free guide, The Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide.
With 1.1 billion global active users, Facebook has become a major part of its users’ daily lives. As the world’s largest social network, it is not surprising that Facebook is an effective way to obtain guest feedback and extend the reach of your brand’s message in a personal and unobtrusive way. Brands who engage with their fans here can tap into a wider range of demographic information than anywhere else, including identity, activities, interests, and location.
It is essential for every hotel to maintain an active presence on Facebook, even if you only post 2-3 times per week. Here are three quick facebook tips for hotels, to help you successfully nurture your community of Facebook followers.
1. The 80-20 Rule
With the rise of the Millennial generation, your customers are becoming more and more averse to advertising. So, a good best practice is to make 80% of your shared content non-promotional. Blasting your audience with marketing messages is a good way to chase them away. But, telling a story about your guest experience in a real, honest, and personable way is a great way to foster a genuine community.
2. Use high-quality photos
Facebook’s Timeline and NewsFeed are designed to support visual content. Photos get 53% more likes than text posts on Facebook, according to Hubspot. The good news is, you probably already have a lot of beautiful high-res images of your property. Don’t be afraid to show them off! Use one of the professional photos for the cover image on your property’s brand page. If you have staff members who are good with a smartphone camera, you can also use plenty of impromptu snapshots.
3. Fix the little details
Your page may still need a little help to get the most out of your Facebook experience. Be sure it displays the correct location and contact information, and that you’ve assigned it to the correct category (hotels). You should also use the relevant keywords in your about section for SEO.