2013 was a transformative year in the hospitality industry. Now more than ever, the majority of hoteliers understand the importance and value of listening to online customer feedback and are proactively using these reviews, mentions and comments to better their hotel operations, increase engagement with their guests and drive more direct bookings. Many of these hoteliers even became the industry’s first reputation management certified professionals.

In 2013, hoteliers put mobile technologies to use to augment their reputation management efforts and will continue this commitment in the new year. Marketers and reputation managers discovered new ways to sharpen their engagement tactics and reacted to significant changes across major sites like TripAdvisor and Facebook. Hotels responded in real-time to unexpected events through real-time social media responses.

We reported on all of these trends throughout 2013 on the Revinate Blog and received the most traffic to date. We shared dozens of articles over the past year. The following were 10 of our most popular posts.

How To Boost Hotel Sales with Social Media

How Replying to TripAdvisor Reviews Keeps the Four Seasons No. 1 in the City

TripAdvisor’s TripConnect Reinforces Importance of Online Reputation

Where Hospitality Classes End and Real World Begins

Best Days for Hospitality Industry to Post on Facebook

5 Best Practices to Increase Direct Hotel Bookings

Best Practices in Hotel Crisis Management

Social Media Analytics Strategies and Tools

Hotel Searches Now Included in Google Knowledge Graphs