2013 was a transformative year in the hospitality industry. Now more than ever, the majority of hoteliers understand the importance and value of listening to online customer feedback and are proactively using these reviews, mentions and comments to better their hotel operations, increase engagement with their guests and drive more direct bookings. Many of these hoteliers even became the industry’s first reputation management certified professionals.
In 2013, hoteliers put mobile technologies to use to augment their reputation management efforts and will continue this commitment in the new year. Marketers and reputation managers discovered new ways to sharpen their engagement tactics and reacted to significant changes across major sites like TripAdvisor and Facebook. Hotels responded in real-time to unexpected events through real-time social media responses.
We reported on all of these trends throughout 2013 on the Revinate Blog and received the most traffic to date. We shared dozens of articles over the past year. The following were 10 of our most popular posts.