We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work to uncover subject line insights to help inspire your next campaigns.
Each month, we’re bringing you the best-performing subject lines achieved by our North American hotel customers from the same time last year. Check out last August’s top five below:
1. Subject line: Hurry, 40% Off Summer Ends in 1 Week!
Open rate: 23%
Why we love it: Always smart to add a sense of urgency to any big sale.
2. Subject line: One Last Summer Blast – Last Day to Save
Open rate: 22%
Why we love it: Who doesn’t want to take advantage of the last days of summer?
3. Subject line: Here’s how to master the art of the quick getaway…
Open rate: 21%
Why we love it: Curiosity = peaked
4. Subject line: Back To School Sale – Up to 40% Off Summer
Open rate: 20%
Why we love it: Everyone is talking about “back to school.” Always a good idea to be a part of the conversation.
5. Subject line: There’s Still Time For A Summer Vacation! Up to 35% Off
Open rate: 16%
Why we love it: A generous deal and a last chance to get away. Sign us up!
That’s a wrap on the top hotel marketing subject lines for August, based on Revinate’s North American customer data. We’ll be back soon with the top subject lines for September to inspire your next batch of campaigns. Now go on and get writing!