It’s the end of the month and hoteliers across the world are putting together next month’s email campaigns. At the same time, we’ve been analyzing the campaigns that had the most success last March. We’ve collected the top performing subject lines from our APAC customers last year, which had a combined average open rate of 34%! Not too shabby. Hopefully, they’ll help you build your next successful campaign.
Check out last March’s top subject lines below:
1. Subject line: [GUEST FIRST NAME], love surprises? This email is for you
Why we love it: People love mysteries. This one offers a tantalizing surprise if only you are willing to open it. Who could resist?
2. Subject line: Family Fun Starts Here!
Why we love it: A short, pithy subject line designed to appeal to a specific segment of your audience can often be a winner. This is a great example.
3. Subject line: [Hotel] Wins Silver + Accommodation Offers + Crayfish Club Sandwich
Why we love it: A little bragging never hurt a hotel. Here’s a great example of how to combine that with an offer (and in this case, a delicious treat), that will get people in the door.
4. Subject line: HOLIDAY SALE TIME! Past Guests Get the Jump.
Why we love it: Create a sense of exclusivity by giving your past guests the jump on new sales.
5. Subject line: Last chance: UP TO 40% OFF
Why we love it: A clear discount offer is usually pretty popular with guests, especially guests that have already stayed with you and know the value of your hotel.
There you have it, the top hotel marketing subject lines for March, based on Revinate’s APAC customer data. It’s always a good idea to plan this outreach ahead of time. You can use our 2019 email marketing planner to do just that.