If you get stumped with writing subject lines, you’re not alone. The “professors” at Revinate University are here with inspiration so your upcoming email marketing campaigns get the open rates they deserve.
Each month, we’re bringing you the best-performing subject lines achieved by our APAC hotel customers from the same time last year. Check out last May’s top five below:
1. Subject line: It’s that time of year again…
Open rate: 36%
Why we love it: Ignites excitement for the change in season.
2. Subject line: We miss you, [GUEST FULL NAME]
Open rate: 28%
Why we love it: A personalized “We Miss You” campaign always stands out in a crowded inbox.
3. Subject line: Discover Exclusive Room Deals this Hari Raya Puasa
Open rate: 26%
Why we love it: Leveraging demand generators like this big holiday is always a winning strategy.
4. Subject line: Spoil your Mum with indulgence this Mother’s Day, [GUEST FIRST NAME]
Open rate: 21%
Why we love it: Who doesn’t love to spoil their mum?
5. Subject line: 20% off this Winter
Open rate: 18%
Why we love it: Everyone loves a good seasonal offer.
That’s it for May. Stay tuned for next month as we reveal June’s best-performing subject lines for APAC customers. Go on and get writing!