#WebWednesday Must-Reads


Greetings friends and fans of Revination! We hope you’re having a great middle of the week on this last #WebWednesday of the month. As always, there has been an inundation of news and information over the past week focusing on emerging hospitality social media, marketing, technology and online reputation management. Therefore, we’re here to give you the cliff notes version and highlight some of the most relevant industry stories we’ve come across. Also, check back with us later this week to enjoy a recap of our most recent webinar, Understanding Voice of the Customer Data.

Customer Service & Digital Marketing

How to Use Social Media for Customer Service

The Evolution of Digital Advertising [INFOGRAPHIC]

Online Reviews

More hotels posting reviews from their own guests

TripAdvisor reveals travelers’ social sharing habits

Direct hotel bookings – how to keep the customer on your site

Social Media

6 ways brands should use Google+ hangouts

Twitter Cofounder Suggests A Replacement For The Follower Count

Create and Track Pinterest Campaigns Using Pinerly

50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]

Travel Technology

Traveller types based on social media and technology habits [INFOGRAPHIC]

British Airways claims to have invented the flight check-in of the future

Last Minute + Mobile = Travel Trend?

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