Greetings friends and fans of Revination! We hope you’re having a great middle of the week on this last #WebWednesday of the month. As always, there has been an inundation of news and information over the past week focusing on emerging hospitality social media, marketing, technology and online reputation management. Therefore, we’re here to give you the cliff notes version and highlight some of the most relevant industry stories we’ve come across. Also, check back with us later this week to enjoy a recap of our most recent webinar, Understanding Voice of the Customer Data.
Customer Service & Digital Marketing
How to Use Social Media for Customer Service
The Evolution of Digital Advertising [INFOGRAPHIC]
Online Reviews
More hotels posting reviews from their own guests
TripAdvisor reveals travelers’ social sharing habits
Direct hotel bookings – how to keep the customer on your site
Social Media
6 ways brands should use Google+ hangouts
Twitter Cofounder Suggests A Replacement For The Follower Count
Create and Track Pinterest Campaigns Using Pinerly
50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]
Travel Technology
Traveller types based on social media and technology habits [INFOGRAPHIC]
British Airways claims to have invented the flight check-in of the future
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